Skip to main content

The real loser

It was another orthopedic case where I had to advice an elastocrepe bandage and pain killers. As usual I was about to return to my duty room when I noticed the nursing attendant put something away into the table drawer. I was curious to know what that precious item was which he was trying to keep in his posession. I opened the drawer and found the label from the empty container of the elastocrepe bandage which was used on the patient. It made no sense to me as to why a label should be stored along with other important items in the table drawer and I could not help but satisfy my curiousity by asking the attendant about it.

He was at first reluctant to answer which only fuelled my inquisitiveness and he answered sheepishly. A medical representative has offered him cash benefits for each label of the bandage which will be used to replace the labels of the free samples that the medical representative is supposed to give to the doctors for free (free samples contain the label that it is not for sale). An elastocrepe bandage costs somewhere around Rs 100 to 200 depending on the size of it.

I was wondering who the loser in this deal is. Is it the pharmaceutical company which expected the representative to deliver the free samples to promote it’s products, the doctor who could have got a couple of free stuff to please his private patients or the patients who could have got a bandage for free. I had to console myself with the conclusion that the medical representative himself is the loser who won’t be able to market his products efficiently with the orthopedicians.

Labels:

Comments

Post a Comment

Popular posts from this blog

BSNL GPRS Settings - what worked for me

The following are the BSNL GPRS activation settings in South India at the time of writing this blog post. To activate GPRS Post Paid Customers should send the following SMS to 53733 1. GPRS199 – Rs 199/month; unlimited usage 2. GPRS49 – Rs 49/month; After 5 MB usage, each 10 KB costs 3 paise 3. GPRSF – No monthly fee; each 10 KB costs 5 paise Pre Paid customers should send the following SMS to 53733 GPRSPRE – each KB costs 2 paise To deactivate GPRS facility: Send the following SMS to 53733 GPRSD Activate the automatic GPRS settings: Visit http://218.248.72.246/msp/html OR SMS the following to 58355 MODEL MAKE e.g. NOKIA 6070 BSNL INTERNET Settings: (This is what enabled internet access for my mobile applications) 1. Select Settings from Menu > Settings >Configuration>Personal configuration settings>Options>Add new>Access point 2. Connection name: BSNL GPRS 3. Data bearer: GPRS 4. Access point name: gprssouth.cellone.in 5. User name:...
25 comments
Read more

Zika virus

A third outbreak of Zika virus infection has occurred in India in Rajasthan. With more than 55 infected people of which more than 11 are pregnant females, it is time to recollect a few points about this viral infection. This is a viral disease; an emerging infection transmitted the same mosquito that transmits dengue and chikungunya. This virus was first identified in Uganda in 1947. The first outbreak in India was in January 2017 at Ahmedabad, the second in Tamil Nadu at Krishnagiri in the same year.  Most of the infections stay asymptomatic. The symptoms include fever, rashes, redness of eyes, muscle and joint pain, malaise and headache. The symptoms are mild, resemble other arboviral infections and last usually for 2 to 7 days. The fearsome aspect of this seemingly mild infection is the devastation it can bring about to the future generations. Microcephaly in the newborn and other neurological syndromes like Guillain Barre Syndrome can wreak havoc in a developing...
Post a Comment
Read more

World Mental Health Day

Mental Health problems are one of the leading morbidity even in the developing world. Most people would find it easy to talk to a religious guru than to a qualified mental health practitioner. Thus the sad state of affairs is that the patient ends up with a psychiatrist after receiving all the ill advice of every Tom, Dick and Harry. Depression is a very common psychiatric illness that can wear off many productive hours and even life of the patients. Millions of people around the world live with depression. In this context it is worthwhile to watch the video released by the WHO.
Post a Comment
Read more